HardCuoreThe new visual positioning of the studio that makes the most iconic Brazilian brands
Nubank Blog
Creating a simple intuitive user experience to empower people
Polar, Ltda.
A creative digital identity positioned directly within the acidity of Brazilian Design
Design Art Now
Multidisciplinary research and development studio in architecture and design through art
Immigrant
No cultural barriers for a production company founded across two continents
Nubank ESG
A fresh and innovative perspective to approach a business report
Flatpage
A New Yorker editorial agency and publishing house that helps writers connect with audiences
Daily PaperClothing inspired by African voodoo for a major fashion
and lifestyle brand
and lifestyle brand
Breno Pinechi, Rafael Cazes
Design:
Felipe Barbosa
3Ds:
Felipe Barbosa, Marco Rigobelo
Development:
Programatório
Typeface:
KMR Waldenburg
HardCuore®
Digital, Visual Identity
HardCuore is a design agency that creates the most iconic Brazilian brands. They are present on supermarket shelves, on the streets and in all media. Its new visual positioning, in conjunction with the company's 15 years of existence, explores the power of design as a transformation tool, and marks a new moment for business with a stance based on a synthetic design system and a broader digital stance.
The objective was to maximize the creative power of 3D images to counter with a more solid and sophisticated identity system. The chosen color red translates the values of the creative power that HardCuore has and the Waldenburg typography is a highly sophisticated font that has been specifically designed to be adaptable to all analogue and digital uses, whilst maintaining a warm and print-like character.