HardCuoreThe new visual positioning of the studio that makes the most iconic Brazilian brands
Nubank Blog
Creating a simple intuitive user experience to empower people
Polar, Ltda.
A creative digital identity positioned directly within the acidity of Brazilian Design
Design Art Now
Multidisciplinary research and development studio in architecture and design through art
Immigrant
No cultural barriers for a production company founded across two continents
Nubank ESG
A fresh and innovative perspective to approach a business report
Flatpage
A New Yorker editorial agency and publishing house that helps writers connect with audiences
Daily PaperClothing inspired by African voodoo for a major fashion
and lifestyle brand
and lifestyle brand
Ralph Mayer
Design:
Felipe Barbosa, Ralph Mayer
Front-end Development:
Atonal Studio
Nubank Team:
Camila Lafratta, Guilherme Falcao, Cristina Kashima, Lorena Costa, Guilherme Blanken
Typeface:
Gellix (Displaay)
Nubank Blog
Digital
To create a simple and intuitive user experience, the project drew inspiration from popular Brazilian apps, integrating common elements from these environments into the digital content platform's interface. An example is the dynamic approach to narrative content, similar to the stories on social media, facilitating the transmission of quality content without overwhelming the visual organization of the page. Continuing to embrace the Brazilian user through a familiar visual repertoire, a tag system for easy topic localization was implemented. Emphasizing a mobile-first design philosophy, the interface ensures an engaging and interactive user experience.