Design:
Felipe Barbosa, Matheus Sakita and Ralph Mayer

Development:
Programatorio

Logo:
Lucas Reis

Immigrant's Team:
Phie Hansen, Rodrigo Saavedra



Immigrant

Digital, Visual Identity

For the production company's digital portfolio interface, a virtual space in which all its global talents are gathered, we designed solutions to present projects that vary in context and content, with clients such as Adidas, Nike, Dropbox, Duda Beat and The Weeknd. At the same time that it stands out within the choices of the graphic system, the interface design leaves room for the personality of each film to shine when presenting itself. The interactions and animations were thought out in detail, in order to bring the most fluid experience possible to the navigation of the website, whose core is movement.

In the search for balance between refinement and irreverence, the visual system presents contrasting typographies: Recife Display, a serif typeface that transposes classic elements to a contemporary editorial aesthetic, and Styrene A, a sans serif typography that explores its simplicity and proportions building strangeness with singular charm. The project's main color, vibrant red, brings the right dose of prominence to the project's identity, contrasting and coexisting in a provocative way with the bold visuals of the company's films. Finally, in order to expand the brand's visual assets, graphics derived from the logo were developed, imprinting its brutalist and striking personality on the brand's institutional developments.