HardCuoreThe new visual positioning of the studio that makes the most iconic Brazilian brands
Nubank Blog
Creating a simple intuitive user experience to empower people
Polar, Ltda.
A creative digital identity positioned directly within the acidity of Brazilian Design
Design Art Now
Multidisciplinary research and development studio in architecture and design through art
Immigrant
No cultural barriers for a production company founded across two continents
Nubank ESG
A fresh and innovative perspective to approach a business report
Flatpage
A New Yorker editorial agency and publishing house that helps writers connect with audiences
Daily PaperClothing inspired by African voodoo for a major fashion
and lifestyle brand
and lifestyle brand
Creative Direction:
Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Ronaldo Vidal
Design:
Felipe Barbosa, Ralph Mayer
Development:
Ariel Tonglet
Verbal Brand Identity:
Pedro Kastelic
3Ds:
Visor
Typeface:
Universal Sans (Family Type)
Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Ronaldo Vidal
Design:
Felipe Barbosa, Ralph Mayer
Development:
Ariel Tonglet
Verbal Brand Identity:
Pedro Kastelic
3Ds:
Visor
Typeface:
Universal Sans (Family Type)
Polar, Ltda.
Digital, Visual Identity
Three years after its first launch, we have developed a new website for the Polar portfolio. The project, which was carried out by an in-house team, followed the new visual identity guidelines that relate to all of the studio's institutional communication. The main objective with the new site was to create a space capable of organizing a growing number of projects of different scales and nature. In addition, new features have been implemented, such as an area for news and updates and a form for budget requests.
From the navigation system with its easily accessible buttons, to the content classification through filters and different types of visualization, the interface design and interactions were thought to create a visually rich and always intuitive user experience.